Why Companies That Give Become Stronger - The ROI of Purpose
Giving isn’t just good ethics- it’s good business. Discover how companies that embed generosity into their DNA see stronger brands, more engaged employees, and lasting community trust. Explore how Infinite Generosity helps turn corporate purpose into measurable ROI.
PARTNERS IN PURPOSE
Rimantas Leimantas
10/6/20251 min read
Giving is often seen as generosity.
But the companies who understand the future see it differently:
Purpose isn’t just philanthropy - it’s competitive advantage.
Let’s look at the hard data.
1. Purpose Attracts and Retains Better Employees
70% of millennials would take a pay cut to work at a purpose-driven company. (LinkedIn Workplace Culture Report)
40% higher retention is recorded in companies with strong social impact strategies. (Deloitte)
Three out of four job seekers now research a company’s social commitments before applying. (Glassdoor)
Translation: Companies that give don’t lose money - they stop losing talent.
2. Consumers Prefer Brands That Stand for Something
78% of consumers are more likely to buy from brands with clear purpose. (Edelman Trust Barometer)
66% will switch brands to support one that aligns with their values. (Accenture)
Purpose-driven brands grow 3x faster than their competitors. (Kantar / EY)
Translation: Giving isn’t just charity - it’s positioning.
3. Purpose Future-Proofs Your Brand
Markets shift. Technology disrupts. Competitors copy products. But no one can copy your values.
Companies that build legacy beyond profit become irreplaceable in the minds of both customers and employees.
4. Giving Creates Internal Unity
When a company supports something bigger than itself, the culture changes.
Teams feel prouder.
Leaders gain moral authority.
Work stops being just work.
People don’t quit companies - they quit meaningless work.
The Bottom Line
Giving isn’t a cost. It’s an asset class.
The question is no longer “Can we afford to give?” It’s “Can we afford not to?”