The ROI of Doing Good: Why Generosity Outperforms Marketing
In a world saturated with ads, authenticity wins. Discover why genuine generosity delivers stronger returns than traditional marketing - building trust, loyalty, and long-term brand equity. Learn how Infinite Generosity helps companies turn giving into their most powerful growth strategy.
PARTNERS IN PURPOSE
Rimantas Leimantas
10/7/20251 min read
Businesses spend millions to be seen yet the most powerful visibility often comes from being generous.
Every year, companies pour an estimated €500 billion globally into advertising. Clicks, impressions, sponsorships - most fade in seconds. But when a company invests in good, the ripple lasts for decades.
Let’s look at the numbers:
A 2023 Deloitte study found that purpose-driven companies grow 3x faster than their competitors.
64% of consumers choose brands aligned with their values.
79% of employees say working for a purpose-driven company improves motivation and retention.
But there’s more. Marketing delivers a return as long as you keep spending. Generosity - when structured right - delivers compounding impact.
Imagine this: Instead of spending €50,000 on a short-term campaign, a company contributes it into a perpetual giving fund. That fund yields, say, 5% annually - €2,500 every year - forever.
Now that same €50,000 creates:
Continuous brand goodwill
Annual PR opportunities
Lasting social proof
Real lives improved - year after year
That’s marketing that never stops paying dividends.
When generosity is systematized through a perpetual model like IGF’s, it transforms from a cost into an asset. A legacy that grows in both financial and human terms.
Because ultimately - visibility fades. But impact compounds.