The Reputation Dividend: How Doing Good Builds Lasting Trust
Trust is earned over time - and doing good consistently accelerates it. Explore how companies that embed generosity into their culture strengthen relationships with employees, customers, and communities, while creating a lasting reputation that outlives campaigns.
PARTNERS IN PURPOSE
Rimantas Leimantas
10/8/20251 min read
In a world where attention is cheap and trust is rare, reputation has become the ultimate currency. And while marketing campaigns may buy awareness, only authentic purpose earns enduring trust.
Recent studies prove it:
81% of consumers say they must trust a brand before buying from it. (Edelman Trust Barometer)
70% of employees say they are more loyal to companies that support good causes. (Cone Communications)
And brands that are perceived as “purpose-led” grow 2.5x faster than those seen as profit-driven. (Kantar Purpose 2024)
Trust doesn’t come from words, it comes from consistent action. When companies give not once, but perpetually - every year, without fail - it signals reliability. Integrity. Permanence.
At Infinite Generosity Foundation, that’s the essence of our model. Every contribution becomes an everlasting fund that gives back year after year and not only for publicity, but for permanence.
That consistency quietly compounds into what we call the Reputation Dividend - the trust and goodwill that translate into stronger relationships, loyal customer, loyal employees and most importantly and lasting business value.
Marketing ends when budgets dry up. But trust - like generosity - compounds forever.