The 10x Effect: Why Perpetual Giving Outperforms One-Time Donations
A single donation can change lives - but when invested, it can change them ten times over. Explore how Infinite Generosity’s perpetual giving model multiplies impact year after year, turning every contribution into a compounding force for good.
THE ECONOMICS OF GENEROSITY
Rimantas Leimantas
10/4/20251 min read
Two companies. Same budget.
Very different outcomes
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Scenario 1
A mid-sized pharmaceutical manufacturer.
Company revenue is steady, their brand is respected. They decide to donate €10,000 to a healthcare charity. What's the outcome?
✅ Good PR. ✅ Warm applause.
But the donation is spent once - and it’s gone forever
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A tech & media company of similar size.
They also commit €10,000 to support global health causes, but instead of sending it to be spent immediately…
They place it into a perpetual endowment-style fund
Every year, that fund earns an estimated 8% return, and 5% is withdrawn for impact, allowing the principal to keep growing.
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Fast Forward 20 Years
Scenario 1 - Immediate Giving.
€10,000 once
€10,000 total
❌ Spent. Gone.
Scenario 2 - Perpetual Giving
€500 / year (5% withdrawal)
€10,000 total ( already distributed and still growing)
✅ €24,000 still in the fund - generating impact every year
After 20 years, both have given €10,000 in impact - but only one still has €24,000 working for the future.
The Lesson?
One gave generously. The other gave intelligently.
Pharma company felt good once.
Tech company created impact forever.
Philanthropy isn’t just about intent. It’s about structure.
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If every donation could work like an investment - not a transaction - every company could leave a legacy 10x larger without spending a cent more.